Tuesday, May 24, 2011

America set to crown a new 'Idol'

By Brian Mansfield, Special for USA TODAY

It wasn't supposed to end up this way.

  • Lauren Alaina and Scotty McCreery will face off in the finale of American Idol.

    By Michael Becker, AP

    Lauren Alaina and Scotty McCreery will face off in the finale of American Idol.

By Michael Becker, AP

Lauren Alaina and Scotty McCreery will face off in the finale of American Idol.

In a field of finalists widely deemed as talented as any assembled in American Idol's 10-year history, either Lauren Alaina or Scotty McCreery should have canceled the other out.

Country singers, most notably Idol's Season 4 winner Carrie Underwood, typically have fared well in the competition and beyond. But the notion that two of them would be left standing for tonight's final faceoff (Fox, 8 ET/PT) ? long after the heavy-metal rocker, the jazz and reggae singers and all the pop divas had gone home ? would have seemed almost unthinkable 12 weeks ago.

Instead, here they are, a pair of teenagers ? should Alaina win, she'd be the youngest Idol ever ? both likely Nashville-bound shortly after one is crowned champ Wednesday night. The matchup shows the clout wielded by a key Idol demographic, the conservative heartland viewer.

Alaina, a 16-year-old cheerleader from Rossville, Ga., has a beyond-her-years voice and a style that leans toward the country-pop of Underwood or Faith Hill. Though her nerves often get the better of her, especially during results shows, she has been a favorite since a Nashville audition that prompted judge Steven Tyler to say, "We may have found the one today."

At 17, McCreery is still a work in progress as a singer. But he has a resonant bass voice, practically unheard-of on Idol, and great intangibles, like humility, an instinct for playing to the moment and a Southern charm that disarmed even Lady Gaga. From the start of the finals, the high-schooler from Garner, N.C., has appeared untouchable, never having been among the bottom vote-getters.

In recent seasons, singers such as David Cook and Kris Allen hit on a winning formula by recasting familiar tunes like Michael Jackson's Billie Jean and Kanye West's Heartless with fresh arrangements and by developing dramatically during the show's run.

Alaina and McCreery have gained confidence in their performances and learned how to play to the cameras, but neither has improved much as a singer.

The big winner this season is country music, although a few radio types aren?t thrilled about either of the two contestants making up Idol?s first all-country finals. Both Scotty and Lauren are sure to snag big-time Nashville recording contracts, so it may not matter who wins tonight?s showdown as much as it has for other finalists? careers. Still, winners have a natural edge. For USA TODAY, Ken Barnes handicaps the battle:
Lauren Alaina (45)
Lauren has cruised through an entire season without once having a ?moment,? as the judges like to say. A lot of consistently solid performances, but never has she made viewers forget about the originals, either by outsinging them or dramatically transforming a song. It would be a great time to pull one of those moments out of her back pocket; otherwise, it?s all down to her fan base.
Scotty McCreery (43)
Scotty has Lauren beat on singing ability, originality (thoug it?s not his long suit, either), personality (that dry wit) and maturity. He also seems to have a stronger support base. Logically, then, he?s the favorite. You can throw logic out the window on finals night, but most of the time, a clearly superior contestant has won. We?ll see how that works out this year.

Whichever singer wins will break the apparent stranglehold that soft-rockers in their 20s have had on Idol's top spot the past three years. Even if McCreery gives the show its fourth consecutive male champion, he'll be the first male teen and the first country-singing guy to win the contest. Alaina would be the first woman to win since Jordin Sparks in 2007.

The trail Alaina blazed to the finale validates the producers' decision to drop the eligibility age to 15 last year. They made several other changes, too, bringing in Tyler and Jennifer Lopez as judges, enlisting A-list producers to work with the singers, and adding online voting. The online vote helped generate a phenomenal volume of votes ? 95 million last week, a total surpassed by only two finales.

In some ways, the retooled Idol has accomplished what it needed to coming off a season many regarded as its weakest. Instead of the usual slate of few true contenders and a bunch of cannon fodder, the competition offered a varied lineup of good singers who had a genuine shot at the title. (Many Idol observers maintain that balladeer Pia Toscano, who placed ninth, is the season's greatest talent.)

At the season's start, Idol producers simply hoped not to lose too much of the show's audience. With gentle judges nurturing a diverse cast of singers, however, it kept 95% of its 18-49 adult demographic and actually gained 4% in total viewers. That's important, especially with the looming launch of departed judge Simon Cowell's X Factor this fall.

The new Idol also engaged teens, the kind of viewers most likely to convert to buyers. That could help Idol meet its next challenge: generating a champion who can make a significant impact in the commercial marketplace. Season 7 winner Cook was the last Idol contestant to produce a platinum album in the USA.

Though a final showdown that runs the gamut from traditional country to country-pop could pull fewer viewers and fewer votes, Season 10 already has produced more than one surprise, including rebounding ratings and unexpected eliminations. If these two young singers can energize the audience of country music fans who watch the show, then this week's winner could emerge as a legitimate star.

Contributing: Bill Keveney

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